Theofanis Aritzis
Academic lecturer, corporate executive, public speaker, and author.
About
Dr. Fanis Aritzis, DBA
Dr. Fanis Aritzis, DBA, is an AI marketing strategist and academic lecturer with experience in leadership, marketing, and higher education across USA, Greece, Cyprus, Germany, the Netherlands, and China. He has worked in senior roles at PMI International / PAPASTRATOS, NOVA, OpenAI – Toloka, Coca-Cola HBC, Inditex, and the Stavros Niarchos Foundation. His work includes substantiated projects such as the launch of IQOS in Greece in 2016 and the rebrand of WIND to NOVA in 2022.
He holds a Doctorate in AI and Business, four Master’s degrees, an MBA, and earlier studies in Fine Arts, HRM, Political Science, and International Affairs. He is the creator of Theater Voice Gr, a podcast placed in the top ten percent in Greece. As a DEI advocate and volunteer with Humanity Greece, he supports community welfare and inclusion projects.
- Artificial intelligence, marketing, and higher education
- Corporate transformation and strategic business roles
- Public speaking, media features, and visible links
- Author and creative profile through UNIQY and Theater Voice GR
Corporate Path
Corporate roles and substantiated transformation projects.
AI Tutor & Product reviewer.
Head of Trade Marketing & Re branding leader from WIND to NOVA.
Top Talent / EXPAT in Germany / Senior of Marketing & Sales / IQOS launch leader
Selected corporate links
Key public links placed before academic publications, supported by visual highlights.
Academic Career in USA, Europe & China
Teaching activity across onsite and remote roles in international higher education environments.
| Period | Role |
|---|---|
| 2025–Present | Lecturer of Marketing & Business – Minjiang University / European University of Cyprus, China – Onsite |
| 2026–Present | Lecturer of Games Programming / Promotion & Marketing – Hertfordshire University (UK) – Remote |
| 2025–Present | Lecturer in Luxury Brand, Digital Marketing & Business – University of Derby (UK) & Mediterranean College (Greece) |
| 2023–2026 | Adjunct Professor, Sales, AI & Marketing – Hellenic American University (Greece/USA) |
| 2024–2025 | Lecturer in Digital, Leadership, Digital Marketing & Business – University of Bolton (UK) & New York College (Greece) |
Public speaking
Speaking appearances, academic talks, and public-facing presentations.
Humanitarian / volunteer work
Community and inclusion work through Humanity Greece and Boroume.
Academic publications
Selected academic publications and research outputs.
Author
Published work and narrative projects.
UNIQY
So far, the published author work includes UNIQY, a book connected to diversity, inclusion, and child-friendly storytelling.
Creative Works, Theater & Performances
Theater, performance, durational art, and digital cultural production.
| Year | Project / Role | Institution / Venue | Evidence |
|---|---|---|---|
| 2024 | Lead Actor in “One More for the Road” | Alkmini Theater, Athens | Performance Review (UrbanLife), Performance Review (Keysmash), Production Info (theatro.gr) |
| 2024 | Guest Performer, “The Second Woman” | Onassis Stegi, Onassis Foundation | Project Documentation |
| 2023 | Performance, “Permeable Boundaries Between Public and Private Space”, MFA live performance | National & Kapodistrian University of Athens, MFA Programme | Documentation |
| 2022–Present | Founder & Executive Producer, Theater Voice GR — national cultural podcast, MFA empirical research site, subject of Scopus-indexed publications | Digital Narrative Platform | Official Platform |
Academic Degrees
Selected formal academic qualifications across business, psychology, digitalization, theater, human resources, and political science.
| Period | Degree |
|---|---|
| 2023–2025 | Doctor of Business Administration in AI & Psychology, European Int. University, Paris |
| 2025–2027 | MSc in Learning, Digitalization & Sustainability, Jönköping University, Sweden |
| 2022–2024 | MFA in Greek and Global Theater Dramaturgy and Performance, National and Kapodistrian University of Athens |
| 2017–2019 | MBA, European University |
| 2008–2010 | MSc in Human Resources Management, Athens University of Economics and Business |
| 2004–2008 | BA in Political Science & History, Panteion University of Social and Political Sciences |
Contact
For academic collaborations, invited lectures, media requests, and professional inquiries.
Theofanis Aritzis
Email: faritzis@gmail.com
LinkedIn: linkedin.com/in/fanisaritzis
ORCID: 0009-0006-5044-7881